Hooked Telecast
Name:
Hooked Telecast
Date:
January 13, 2015
Event Description:
In a highly unusual collaboration, every broadcast TV station and most radio outlets across Arizona will air simultaneously a 30-minute, commercial-free investigative report produced by Arizona State University student journalists on the growing perils of heroin use.
Teams of advanced journalism students at the Walter Cronkite School of Journalism and Mass Communication also will produce packages of digital stories and data analyses available on the Web, an accompanying mobile tablet app, and Spanish-language and radio versions of the documentary.
The statewide simulcast of “Hooked: Tracking Heroin’s Hold on Arizona” will air Jan. 13 on the 33 TV stations in Phoenix, Tucson and Yuma and most of the state’s radio stations. The air time will be 6:30 p.m.on most stations. Art Brooks, president and chief executive officer of the Arizona Broadcasters Association, developed the idea after learning of the seriousness of the issue and organized the backing of the state’s broadcast industry.
“The scourge of heroin and opioid addiction is killing hundreds of Arizonans, and the growing problem is reaching epidemic levels,” Brooks said. “Broadcast stations are fiercely competitive, but our industry leaders are bonding together on this public danger in order to save lives.”
During and after the telecast, the ABA will sponsor a call center for viewers seeking counseling or more information on heroin and opioid addiction. A 100-phone center with trained counselors will be set up in the studios of Arizona PBS on the sixth floor of the Cronkite Building on ASU’s Downtown Phoenix campus.
Teams of advanced journalism students at the Walter Cronkite School of Journalism and Mass Communication also will produce packages of digital stories and data analyses available on the Web, an accompanying mobile tablet app, and Spanish-language and radio versions of the documentary.
The statewide simulcast of “Hooked: Tracking Heroin’s Hold on Arizona” will air Jan. 13 on the 33 TV stations in Phoenix, Tucson and Yuma and most of the state’s radio stations. The air time will be 6:30 p.m.on most stations. Art Brooks, president and chief executive officer of the Arizona Broadcasters Association, developed the idea after learning of the seriousness of the issue and organized the backing of the state’s broadcast industry.
“The scourge of heroin and opioid addiction is killing hundreds of Arizonans, and the growing problem is reaching epidemic levels,” Brooks said. “Broadcast stations are fiercely competitive, but our industry leaders are bonding together on this public danger in order to save lives.”
During and after the telecast, the ABA will sponsor a call center for viewers seeking counseling or more information on heroin and opioid addiction. A 100-phone center with trained counselors will be set up in the studios of Arizona PBS on the sixth floor of the Cronkite Building on ASU’s Downtown Phoenix campus.
